Vertical Niche Content Community

The whichbox™ Network is made up of enthusiast verticals and Network Publisher box verticals.  Content may be syndicated across relevant verticals -- cross pollinating it where it might never otherwise be discovered.  A travel story with content about a motorcycle road trip, places visited, recipes gathered along the way, and bio-fuels could be cross-posted in the two-wheel box, the flavor box and the eco box.  Audiences outside the travel vertical might never have consumed the content otherwise. 

Think: enthusiast magazine.  You know, the magazine you read back-to-front because you LIKE the ads.  You WANT to see the latest "stuff" for your interest area or hobby.

Deep focus on relevance fosters strong audience engagement, raising the perceived value of content and associated ads and brands.