WhichBox Media Emerges from Closed Beta into Public Beta Version 4 of its Platform

September 23, 2010 FOR IMMEDIATE RELEASE DALLAS, TEXAS -- WhichBox Media, a Dallas-based online publishing technology company, today announced that it is emerging from its closed, private, invitation-only beta program with the launch of version 4.0 of its platform for delivery to the web and other platforms such as the ipad, iphone and other web platforms.

whichbox™ (http://whichboxmedia.com) is now in open public beta.

WhichBox Media is a Software as a Service (SaaS) company, providing a next generation content creation and management, online publishing, social networking, and social media technology platform. Built by publishers, media and marketing experts, for publishers, media companies and brands, the turnkey whichbox™ Platform was designed to be THE online content solution: a) for struggling online content owners to refocus on their core: creating compelling content, engaging their audience and monetization, instead of technology, and b) for brands to finally create authentic, non-fragmented connections with their audience. WhichBox Media CEO Bettina Bennett said, “We’re very excited about the public beta launch of the whichbox™ Platform.

As publishers and media experts ourselves, we’ve been planning this for eight years, working with media companies and publishers to rethink the foundations of how content is created, managed, published, monetized and how users become publishers themselves using our “organic storytelling™” technology. We’ve listened, learned and now we believe that whichbox™ 4.0 is a revolutionary leap forward for publishers, brands, content owners – and for users/consumers especially.“

WhichBox Media launched its award-winning, next generation online publishing platform, whichbox™, into private beta in 2009. By February 2010, whichbox™ was awarded a 2010 OnMedia 100 Award for its “game-changing and disruptive” technology. In March, WhichBox Media was selected to be a featured presenter at the World’s Best Technologies conference, and in June was chosen by youngStartup as a Top Innovator at the New York Venture Summit. Most recently, in August, whichbox™ CEO Bettina Bennett was named a finalist for the Tech Titan Emerging Company CEO Award.

“In the next few weeks the first publishers who are re-inventing themselves on the whichbox™ Platform will be announced and you’ll be able to really start to see and understand the ecosystem between community, content, publishers and brands,” said WhichBox Media CTO Patrick Seaman.