A MicroBox™ is a 100% branded piece of content (story), that includes both the content, as well as the surrounding advertising real estate.

EXAMPLE: A hypothetical confection company, "Choco Brand" has lots of wonderful content, recipes and projects on their existing website. This content can currently only be discovered, if you are already a Choco Brand fan. Choco Brand could now contribute it’s fully branded content as individual stories into a whichbox™ box vertical, such as the CREATIVEBOX™ - and would now be “discovered” by crafting enthusiasts – that would have never found those projects on their site.

Many brands have spent a fortune on developing great content over the last few years. That content is locked in brand silos. Publishing Micro Box content into the whichbox™ (or whichbox™ for Business) environment – is a great way to leverage past investments, recycle and re-purpose existing brand content, and, save money!