At whichbox™, Audience Aggregation is all about:

• Expanding your brand footprint with enhanced distribution
• Contextually relevant audience engagement
• Combining audience from multiple publications
• Driving traffic through content syndication
• Pulling popular UGC content into own box, drawing their followers
• Building a regular, ongoing relationship with audience
• Empower advertisers and sponsors to directly reach relevant audience

For example, consider a hypothetical publisher with several mid-sized magazines in the health, wellness, and fitness space. Each publication has respectable circulation, but the online version of each has unique visitors well below the one-million threshold that advertisers and ad networks look for. These sites are not integrated and there is not an effective way to aggregate the separate audiences for advertisers.

At whichbox™, Network Publisher sites are built on the whichbox™ Platform, fully integrated into the whichbox™ network of content verticals. Ad campaigns can be sold and managed in aggregate, across the Network Publisher sites.

Content is managed on a single “dashboard.” If a particular piece of content is appropriate for one or multiple Network Publisher sites, a single check-box will style and publish it in each desired site – without having to separately manage the content for each. Network Publishers can syndicate their content to other Network Publishers as well as to enthusiast vertical “boxes” in the whichbox™ Network – expanding brand reach, footprint and monetization.

Our hypothetical publisher also wants to differentiate each magazine’s online incarnation from the print version. Adding more writers just isn’t in the budget, though. Network Publishers can pull relevant syndicated content from other Network Publishers as well as from popular User Generated Content to expand content offerings as well as to draw a broader audience across their Network Publisher properties.

The whichbox™ Platform advertising model is built on contextual relevancy within interest verticals. Ads in a particular vertical are relevant to the interests of that vertical's audience in general, and, are placed with relevance to the actual content. Users perceive advertising as actually relevant to their interests -- rather than as an annoyance to be ignored. This model, starkly contrasted with intrusive demographic approaches, can foster a strong bond between consumer and brand.