The WhichBox Media Vertical Ad-Network delivers contextually relevant ads into vertical Network websites of Network Publishers and to enthusiast whichbox™ verticals. Contextually relevant ads are, first, relevant to the vertical and second, relevant to the actual content. By focusing on relevancy instead of demographics and intrusive profiling, users are more engaged. whichbox™ linger time is measured in minutes instead of seconds, fostering a bond between publisher, advertiser and audience.

Inspired by the symbiotic relationship of advertising and content in specialty magazines, WhichBox Media provides a “whole” experience for all three groups involved: Users get the information from brands they want and need; brands are always connecting to their ideal consumer; content owners reap the benefits of the greater value that match between content and advertising spawns, through higher CPMs. With this in mind, whichbox™ prefers CPE (Cost Per Engagement) to the traditional CPM.

ADVERTISING NETWORK

The whichbox™ Network and the consumer facing whichbox.com network of niche verticals form the backbone of the whichbox™ ad network. Whichbox Media provides ad-operations to its publishing clients and retains a small percentage of ad revenues to pay for the ad ops.

At whichbox™, advertisers and brands connect in a meaningful and new way with consumers and leverage their existing brand content for a new type of engagement. For content publishers, whichbox™ provides a turnkey solution where their audience is not bombarded with useless and irritating ads and instead find themselves in a “safe zone” where advertising can become a welcomed extension of content. That audience can not only consume content and advertising in a relevancy-focused environment – they can also publish their own content into the same space – expanding content inventory and monetization opportunities for publishers and brands.

Network Publishers who bring advertisers to whichbox™ can earn referral fees and other incentives if their advertisers sell into other parts of the whichbox™ Network.

In addition, whichbox™ Network Publishers can syndicate their content to other Network Publishers and to enthusiast whichbox™ verticals. Syndicated content earns revenue share between publishers.

AD OPS

WhichBox Media provides full ad serving, ad operations and optional ad sales services for Network Publishers. Ad Ops costs are deducted from ad revenues.