Without an "All-In-One" platform, media publishers juggle a seemingly endless number of unrelated applications and tools -- and the people needed to manage them.  At the most basic level, publishers must manage their web, database, ad and merchant servers, as well as content management systems, content delivery networks, ad networks, and the overall bandwidth and network infrastructure needed to make everything work.  

Beyond the bare bones infrastructure, publishers must integrate and maintiain applications to provide basic capabilities, including blogs, feeds, webcasts, photo galleries, video players, podcasts, web-to-print, user management, user generated content, push content, basic content management, social networking tools, widgets, audio/video players, and much, much more.

On the social networking side, today's users expect more than just a profile that is used to send marketing emails to them.  Publishers need to provide for more than just feedback and comments.  Publishers need to empower users with the ability to publish actual content, integrate with other social network platforms, manage user feeds and status announcements and more.

Of course, there's also that other issue -- monetization.  Publishers juggle premium content, paid content, web-to-print, ad networks, ad sales, live events and eCommerce.

Whether in-house or 3rd party, or, more than likely, a combination of both, Publishers must handle all the integration and version change issues -- especially when 3rd party tools and applications are updated and no longer work correctly within the mix of content and application on the Publisher's site(s).

THE SOLUTION

The Solution is the whichbox™ Turnkey, All-In-One, All-Media Online Publishing Platform.  It's all built-in to whichbox™ so publishers can (re) focus on content instead of technology.