From a central content management “dashboard,” WhichBox Media’s new generation Content Management System (CMS) manages a single or multiple domains from a single platform. Content can be syndicated across multiple publisher-owned domains, or, to other whichbox™ Network publisher verticals and to whichbox™ community verticals. Content can be discovered across all of these, and users can seamlessly move between them.

For example, consider a hypothetical publisher with several mid-sized magazines in the health, wellness, and fitness space. Each publication has respectable circulation, but the online version of each has unique visitors well below the one-million threshold that advertisers and ad networks look for. These sites are not integrated and there is not an effective way to aggregate the separate audiences for advertisers.

If a particular piece of content is appropriate for one or multiple Network Publisher sites, a single check-box will style and publish it in each desired site – without having to separately manage the content for each. Network Publishers can syndicate their content to other Network Publishers as well as to enthusiast vertical “boxes” in the whichbox™ Network – expanding brand reach, footprint and monetization.