Today's advertising:

• is Not engaging
• is Often ignored
• is Intrusive with privacy concerns fueling legal scrutiny
• Does not contribute to user experience
• Does not create conversation
• Does not build a relationship
• Devalues content by proximity

At whichbox™, ads are “relevant” to the content they are placed next to. Users experience the ads as a natural extension of the content or as content itself..

• Users get the information from brands they want and need – while they are actually engaged.
• Brands connect with their ideal customer.
• Content owners reap the benefits of the greater value of the intrinsic match between content and advertising through stronger CPM values.