At whichbox™, Network Publishers can create multiple sites and cross-publish their content across one or more of these.  Network Publishers can also syndicate their content to other Network Publishers, and/or, "pull" content from other Network Publishers to augment, enhance and fill-in gaps in their own Network sites. 

In addition, Network Publishers can allow users to publish content into the Publisher's site(s), or, Pull select User Generate Content from the whichbox™ network of niche vertical boxes.

This content exchange creates opportunities for expanding ad inventory as well as to expand the content available to the Publisher's audience.