Eierlegende Wollmilchsau

We know! It’s a tongue twister, unless you are German, of course.

Etymologically, the Eierlegende Wollmilchsau (translated: "Egg-Laying Wool-Milk-Sow") is an idiomatic, colloquial, often used in the German language to describe the ultimate all-in-one, a single tool that can handle the work of many (for example a Swiss Army knife).

Bettina Bennett, the founder of WhichBox Media, used and still uses this word to describe her vision of what the whichbox® Platform can be for online publishing.

You can check out how the team at WhichBox Media, in the video, as they cope with this antidote to technology wrangling and ...